Marketing Management 101
Successful marketing aims to optimize the value that you provide and the value you receive in return from clients. Understanding the purpose of the company can help you understand better how firms work with their consumers. You may distinguish yourself from the competition by knowing how to properly publicize and leverage each distribution channel. You will learn more about the main functions and their connection to the business strategy of modern marketing. The function of advertising and distribution in digital marketing is also taken into account.
- Marketing Essentials
- Marketing MIX
- Marketing Strategies
- Describe several marketing techniques and organizational choices
- Identify the primary marketing function objectives of companies
- Identify crucial online marketing qualities
- Recognize market segmentation descriptions and target positioning strategies for their descriptions
- Identify marketing mix components
- Identify current marketing mix elements
During this course, the instructor will take the chance to meet online on a specific date and time to meet with you to collaborate with you and elaborate the knowledge among peer participants.
What is Marketing?
Why is marketing important?
What is the scope of marketing?
What are some fundamental marketing concepts?
How has marketing management changed?
What are the tasks necessary for successful marketing management?
Developing Marketing Strategies & Plans
How does marketing affect customer value?
How is strategic planning carried out at different levels of the organization?
What does a marketing plan include?
What is a Marketing Intelligence System?
Creating Long-Term Loyalty Relationships
Identifying Market Segments and Targets
Creating Brand Equity
Designing and Integrating Marketing Communications