Viral Marketing Masterclass

You are an influencer — wear it like a badge of pride. You are making people around the
world happier, better human beings.

• Being an influencer doesn’t mean going viral — it means building up a personal brand that
  people trust.
• Getting millions of views is meaningless if your audience doesn’t see you as their trusted
  advisor.
• The shareable content you create should maximize the number of people in your target
  audience that sees it. You want to reach as many of the “right” people as possible.
• Having a smaller crowd that is HUNGRY for what you’re offering is better than having a
• The BIG crowd that isn’t interested in what you have to offer.